Waze, a traffic navigation app developed by Google, will now alert you when you are traveling on a road with a crash history, the company said on Tuesday. Before they even get to that portion of the route, the feature will warn drivers that they are going into an area that is likely to have…
Demand generation is a key component to success in any business-to-business (B2B) industry. It involves creating and nurturing relationships between companies, customers, and prospects that lead to increased sales opportunities. In this blog, we will explore how businesses can use innovative approaches to unleash their demand generation potential and achieve greater success in the B2B…
Francesca Carlesi, a former executive at Barclays, has been named as the new CEO of Revolut, a European FinTech company, effective Thursday. Carlesi, who has fifteen years of experience in the financial services industry and was previously employed at Deutsche Bank, was most recently the CEO of Molo Finance, a digital mortgage lender. Revolut’s spokesperson…
Webinars and event registrations are an important part of any successful business-to-business (B2B) marketing strategy. In this article, we will explore how to plan and execute successful webinars and event registrations in the B2B market. The Basics: Before you can start planning a webinar or event registration, there are some basics that need to be…
