Lead generation is an essential part of any business, but the quality of leads can vary. In this article, we will explore how leveraging marketing automation tools can help improve lead quality and increase conversions. The Basics of Improving Lead Quality: There are a few basic steps you need to take in order to ensure…
Demand generation is an important part of any successful business-to-business (B2B) organization. It involves creating demand for a product or service, as well as capturing that demand to convert it into sales. In this blog, we will explore how businesses can use both demand creation and demand capture strategies to enhance their overall success in…
Inflation remained a top concern for policymakers in September as consumer prices increased at a slightly faster-than-anticipated rate for a variety of goods and services. According to a recently released Labor Department report, the consumer price index increased 0.4% from the previous month and 3.7% from the previous year. The corresponding Dow Jones estimates were…
The International Monetary Fund released its latest World Economic Outlook on Tuesday, revising its US growth forecast while predicting a slowdown in expansion in the Eurozone. The IMF has raised its forecast for U.S. growth this year to 2.1%, an increase of 0.3 points from the latest estimate in July. The outlook for next year…
