Customer demands are changing, and so are their expectations
They prefer businesses that don’tjust care about them until the ‘sale’ but deliver them a worthwhile experience pre, during and postthe purchase is made.
In this new economy, the companies that put the customer at the center and are able to deliver such holistic customer experience will come out on top. To become a more customer-centric company, it is essential to move from a ‘funnel’ approach to sales to a ‘flywheel’ approach.
