Marketing Qualified Leads (MQL) are potential customers who have shown an interest in your product or service. However, they may not be ready to make a purchase yet and need some extra help from you before they become Sales Qualified Leads (SQL). In this article, we will explore strategies that can effectively convert MQLs into…
Account Based Marketing (ABM) is an effective, data-driven approach for targeting and engaging prospects in a timely manner. You can improve the effectiveness of ABM by leveraging intent data, and here are suggestions on how you can do that: 1. Enhancing efficacy of ABM Campaigns: Enhancing the efficacy of ABM campaigns using insights from Intent…
Email marketing is an effective way for businesses to reach their target audience and increase their return on investment (ROI). However, it’s difficult to know which email marketing practices are the most successful. This blog will provide you with tips and tricks to boost ROI when used correctly. 1. Personalize your emails: Customizing each email…
Customer demands are changing, and so are their expectations They prefer businesses that don’t just care about them untilthe ‘sale’ but deliverthem a worthwhile experience pre, during and post the purchase is made. In this new economy, the companies that put the customer at the center and are able to deliver such holistic customer experience…
