Account-Based Marketing (ABM) has become increasingly prominent over the last few years and is often considered to be an effective approach to achieving business objectives. However, in order to maximize its utility, considering incorporating intent data into your ABM strategy can be very useful. Intent data can help provide insight based on customer actions, such…
Email marketing is an effective way for businesses to reach their target audience and increase their return on investment (ROI). However, it’s difficult to know which email marketing practices are the most successful. This blog will provide you with tips and tricks to boost ROI when used correctly. 1. Personalize your emails: Customizing each email…
Contact center leaders typically measure the performance of each channel independently Traditionally, the owners of service channels, such as voice, chat and IVR, work independently. They leverage channel-specific systems to measure and optimize touchpoints to hit their metrics. But while measuring your channels independently can tell you how a single touchpoint is performing, it can’t…
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