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Best Email Marketing Practices to Boost Return on Investment in B2B Industry

Email marketing is an effective way for businesses to reach their target audience and increase their return on investment (ROI). However, it’s difficult to know which email marketing practices are the most successful. This blog will provide you with tips and tricks to boost ROI when used correctly. 1. Personalize your emails: Customizing each email…

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How to Improve Experience and Performance with Customer Journeys

Contact center leaders typically measure the performance of each channel independently Traditionally, the owners of service channels, such as voice, chat and IVR, work independently. They leverage channel-specific systems to measure and optimize touchpoints to hit their metrics. But while measuring your channels independently can tell you how a single touchpoint is performing, it can’t…

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