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Mike Coop, chief investment officer at Morningstar Investment Management, says market participants are “overconfident” in their ability to predict the long-term impact of AI. Despite the setback so far this month, optimism about AI’s potential to boost future profits has lifted the tech-heavy NASDAQ Composite over 38% for the year, while the S&P 500 is…
Account-Based Marketing (ABM) has become increasingly prominent over the last few years and is often considered to be an effective approach to achieving business objectives. However, in order to maximize its utility, considering incorporating intent data into your ABM strategy can be very useful. Intent data can help provide insight based on customer actions, such…
Amazon is successfully marching toward making same-day or next-day delivery the standard for Prime loyalty club members. Recently Amazon said it reached an important milestone in that direction. So far this year, the company delivered 1.8 billion packages to US Prime members on the same or next day, around four times the speed in 2019. Over…
The European Union charged Google for Anti-competitive practices in advertising technology (ADTech) and may seek the breakup of parts of its business to resolve the bloc’s concerns. The executive arm of the EU, the European Commission reached a primary conclusion that Google is dominant in the European Union market for publisher ad servers and also…
